In the earliest days of Workvivo, my co-founder Joe and I often joked about how far we could get without having a website. Could we go get to major scale without a brand and a website and create a unique case study?
We actually held out for over a year before launching the company website, showcasing to the world for the first time what we had been building in stealth mode.
Three-and-a-half years after our first website and brand launch, it felt incredible to see our new exciting brand go live last week.
This is a major milestone for us, and not just a simple refresh of our look. We’ve come a long way from V1, especially over the last year. Things have changed for us – in the past 12 months alone we’ve more than doubled our number of customers and we’ve signed some of the biggest brands in the world. Our team is also three times the size we were just one year ago.
The world has changed too: this year, connecting and engaging employees was the biggest challenge facing leaders – whether they were HR leaders, internal communications leaders or CEOs. The Great Resignation hit employers at a time when everyone was struggling and this movement is predicted to continue well into 2022.
And so, our brand needed to reflect this change and help us reach new heights.
I’ve always said that good things happen when people are connected. Today that rings true more than ever before and we’ve seen living proof of it among our customers, who have a median of over 90% staff retention.
Some of the most progressive companies in the world are adopting Workvivo because they’re realizing the importance of effective employee communication.
Our mission has always been the same: to elevate the employee experience for everyone. We do this by helping shape the culture in a positive way, fostering a sense of belonging, bringing the values and purpose of the organization alive and supercharging communication across the company.
We love seeing this brought to life on Workvivo across all types of organizations – from those with a few hundred employees to organizations with hundreds of thousands of employees.
Our customers excite us every day with new and creative initiatives for inspiring and engaging their employees using Workvivo. We have seen the platform used for everything from facilitating employee communities, to colleagues providing peer recognition, 24-hour live events, exclusive podcasts for employees, weekly CEO livestreams and many more incredible campaigns.
More than any other metric, we value customer feedback. That’s why we were incredibly proud to see all of the positivity and thoughtful comments when G2 named us market leaders in our category based on customer reviews.
It’s been a whirlwind of a year but we’re ready for the next step in the journey and now we have a look to match.
It’s a long way from our two-man whiteboard operation back in 2017 but we still have the same ambition, the same appreciation of creativity and entrepreneurial spirit, and most importantly, the same sense of fun and good humour.
We wanted our new brand to reflect all of these values.