Four Steps to Improving your Digital Communications Landscape
By Pete Rawlinson.
Internal communications experts, digital workplace teams, and HR professionals are often focused on improving digital communications in their organization. They want to make messaging more impactful, support better employee engagement and drive efficiency.
Communication within any organization is inherently complex. The digital tools we use every day to stay informed but also communicate with each other are hugely important, and never more so in the current pandemic.
However, in most organizations there is room for improvement with a less-than-ideal digital communications landscape; it may even need a fundamental rethink. Sometimes there is an overlap between different tools or patchy adoption. Sometimes employees are not getting the right messages or are suffering from information overload. There can also be gaps, meaning people have to revert back to using email or even adopt risky “shadow IT”. Some “disconnected” employees who work in shops or factories may not even be getting any digital communications at all.
Workvivo’s new book “The digital communications landscape: getting it right” takes a comprehensive look at how to improve your overall digital communications landscape. It covers four key steps to improvement.
1. Map the landscape
This covers four key actions you need to take to develop a plan and strategy for improvement, including:
- Researching what users need for communication and how they are using current tools
- Carrying out a tools and channels audit
- Analyzing the results from your data
- Developing your strategy and plan
2. Decoding the landscape by developing a communications matrix
This section covers how to develop a communication matrix that maps different communication tools to messaging needs, providing clarity to both internal communicators, teams and even users on the most effective channel to use for which messaging purpose. It also provides a good format to visualize on what is currently happening and where you want to be. The book covers a typical communications matrix as a starting point.
3. Improve the digital employee experience
Once you have decoded the landscape with a matrix, you need to take solid steps to consolidate and streamline the tools used, for example reducing the number of applications that need to be accessed by employees. The report looks at a whole range of tactics teams can carry out to improve the overall experience of your digital communication landscape, providing a valuable checklist to develop a comprehensive approach to improvement.
4. Focus on business value
Your digital communications landscape needs to keep on delivering value. One of the ways to make sure it does is to focus on important business cases such as leadership communications, employee onboarding and innovation. In the book we cover sixteen key areas of business value with a generous serving of tips on tactics and channels to use.
Download “The digital communications landscape: getting it right”
This book includes many practical and actionable insights into improving your digital communications landscape.
Workvivo’s free book “The digital communications landscape: getting it right” is available for instant download. All you have to do is simply click the button below.