How to Create a Company Intranet. Are they Still Relevant?
You need to connect and engage your workforce but creating an Intranet from scratch is not an option. The cost and effort can be overwhelming.
Luckily, there’s a new alternative, The Modern Intranet.
Platforms like Workvivo allow you to leverage existing templates and features. They’re “plug and play”. Large organizations like Kentech and Cubic Telecom already use Workvivo successfully.
Adoption rates are high since Modern Intranets look and feel familiar, like the sites, apps and social media channels we use outside work, making them dynamic, social, relevant, interactive and surprisingly cost-effective.
Above all, employees find them useful and engaging.
Meaning you can “create” a great intranet with a relatively modest outlay that’s configurable to your exact needs. We will show you how in this article!
Before we begin…
Choosing the correct intranet is a subject close to our hearts – in fact, we created a free eBook about just that. Download “Redefining the intranet: Which intranet is right for my organization?” now.
What is an intranet?
Today, if we’re asking “what is an intranet?”, we need to consider a wider definition, one that incorporates its broader set of features; including social tools.
They’ve evolved beyond the stale and static repositories of content nobody visits.
So, here’s a more up-to-date definition:
“A modern intranet is an interactive website provided by an organization that gives employees access to the content and tools to help them stay informed, complete tasks and communicate with each other, improving engagement, effectiveness and productivity.”
What should be on your company intranet?
The software you choose to build your intranet on is key, it will dictate what it can “house” so carefully consider the following…
- Which features you need
- What it’s purpose is
- How it’ll fit into your organization
Otherwise you’ll end up with something overcomplicated, or worse… an intranet no-one wants to use!
This section will help you avoid that fate.
Nailing down the purpose of your Intranet
Purpose is the first step.
Before we even discuss features. Try and answer the following questions…
It’s important to spend some time thinking about your Intranet’s purpose, to hone in on the “why”.
Ideally, you should also carry out some user research, like…
💭 Workshops and interviews with groups of employees
🤔 Conversations with your key stakeholders.
This data is crucial for designing your intranet.
A side benefit is the rapport you generate with employees and stakeholders, which will provide momentum for your launch and drive early adoption.
What are the benefits of an intranet?
A good, modern intranet will provide all the benefits below and more!
- Driving transparent, active dialogue between employees and leadership
- Firing up your workplace communication. Engaging everybody!
- Democratizing access to information (including frontline and mobile employees)
- Enabling the flow of information and knowledge around the organization
- Underpinning engagement, diversity, company values and employee wellbeing
- Supporting the overall employee experience. Making your company a great place to work
- Facilitating collaboration and innovation
- Providing smooth access to the wider digital workplace, as well as applications used throughout the company
- Reducing the reliance on email
- Enabling remote working. Now and in the future
- Supporting digital transformation
Free solutions or SharePoint won’t cut it. Choose those and your intranet won’t deliver on the objectives above.
SharePoint, for example, is a fantastic tool that can provide a repository of useful operational information but falls flat when it comes to engaging employees or supplying a secure platform for sophisticated internal communications.
14 essential intranet features every HR, Comms or IT manager needs
1. A great homepage with strong UX
A well-designed homepage delivers the essential updates, feeds and links that employees need. All via an intuitive and attractive user experience, pulling users back in for more.
2. News and communications
You need the ability to personalize news and other internal communication, that way relevant stories and updates will drive engagement even further.
3. Pages and documents
Employees should have access to pages and documents, anything that provides essential reference information so they can complete tasks and carry out their roles effectively. I.e. One source of truth for corporate information and knowledge.
The ability to view and share videos. Covering communication updates, learning and knowledge sharing.
5. Social tools and feeds
Social tools give everyone a voice, anyone can: comment on stories, publish updates and have discussions, using familiar activity feeds, hashtags and @mentions.
6. An employee directory
An employee directory with individual profiles helping people find the right person, connect and garner useful information, basically, a “mini” LinkedIn.
7. Groups and communities
The ability for different groups and communities to share content and have discussions about work and non work topics alike!
8. Polls and surveys
Give HR teams a rapid snapshot of employee sentiment and opinion.
Employees can view and register for company events. This builds a thriving community and boosts morale.
10. Navigation and search
An intranet navigation menu and search box to ensure employees can find what they need quickly.
Where the tools your employees love to use everyday come together in a unified digital platform.
Analytics and reporting dashboards to track intranet success and deliver insights into employee sentiment and the performance of different communications.
13. Robust security and governance
Strong security features and governance elements. These give IT teams and intranet administrators confidence and control to ensure a safe and secure experience, for everyone.
14. Mobile app
A fantastic mobile app that ensures your intranet can be experienced anywhere on personal devices.
Your current Intranet probably doesn’t have all these features, see if you need an upgrade by having a look at our handy infographic.
Now you know the purpose of your intranet, what benefits it provides and the 14 things it needs to have.
So how do you build one?
Fortunately – building a powerful, feature-rich intranet is now easier than ever.
Platforms like Workvivo come with pre-built intranet features, right out the box, slashing the time and costs associated with deploying a modern intranet.
They’re based on a SaaS model but are also available on-premises, giving HR departments flexibility and choice.
However, it wasn’t always like that.
A few years ago, many intranets were custom-built to order, from scratch often based on SharePoint.
They could take up to eighteen months to complete, you’d have to…Draft requirements, develop an intranet made to spec, conduct testing, THEN launch it.
These intranet projects were arduous, not to mention expensive to manage and maintain.
Many features needed to be built from the ground up so it was rare for the first release of a custom SharePoint intranet to include everything.
Those costs and timeframes were unacceptable for fast moving organizations, that’s when software vendors stepped in and developed pre-built platforms.
Fast forward to today….
You can now deploy an intranet with all the modern features most organizations need, in a fraction of the time. Workvivo, for example, comes packed with all fourteen essential features, from a great homepage to an amazing mobile app.
You can “build” an intranet, without doing any building at all, simply deploy our pre-built platform.
Get started by booking your free demo here.
Should I build or buy an intranet?
Below is a comparison table to help you decide whether building or buying an intranet is a better option.
“Buying” an intranet refers to using a pre-built solution, like Workvivo 😉
The results are pretty conclusive.
Want a future-proof, scalable, feature-rich, cost-effective intranet?
Then go with the ‘Buy Option’.
The gulf is now so wide, it’s a no-brainer.
How should I choose the intranet software that is right for me?
Here are a few pointers:
- Have a firm idea of the features you need
- Match your feature list to those of the product
- Consider your key use cases – will the platform successfully deliver what you intend to use it for?
- Check out case studies and speak to customers who are successfully using the platform
- Always experience the platform yourself – you won’t get a proper feel for it until you have a demo
- Make sure the software is a good fit with your technology infrastructure and meets your security standards
- Get a reaction from your users – what do they think of it?
- Check out the technology supplier – do they align with your values and provide the kind of support you’re looking for?
- Consider the true cost over three of four years. Including “hidden” costs. Like consulting, additional resources and other dependencies (e.g. Microsoft 365 licenses etc).
- Consider the implementation effort and timetable – is the solution easy to roll out and how long will the launch take?
Examples of great company intranets
Employees genuinely enjoy using our platform because it’s engaging and efficient, it promotes connection throughout your organization, no matter how large or small.
Here are a couple examples…
When we introduced an intranet at A+E Networks – a global portfolio of media and entertainment brands – Karl Burnett, VP Human Resources for EMEA, told us: “We told our employees we were replacing our old intranet with Workvivo and almost had a standing ovation!” Deploying the social intranet features within Workvivo has helped A+E Networks become a more connected company by ensuring that frontline employees feel more engaged, giving the company’s leadership more visibility and generally driving a tangible sense of community.
At Telus International – an international technology company with 50,000 employees – Workvivo has been deployed as the company intranet. It’s integrated with other communication channels as well as the company’s HR system.
Their intranet has become a “one-stop-shop” for employee engagement, communications, critical information, and task completion.
Intranet site names: what to call your intranet
Some companies choose to leave their intranet nameless but that’s a missed opportunity to inject some personality!
After all, employees will be using it every day.
Some organizations choose more generic names like “Buzz” or “The Hub”.
We prefer clever acronyms that reference the brand or their key activity.
For example, one of our favorites is the San Diego Humane Society (an animal charity that rescues dogs). They called their intranet “Fetch”, a clever play on fetching information AND our canine friends!
Another popular tactic is to run a naming contest so employees choose the name, usually done prior to launch. The final name often feels less corporate.
To run a naming content, simply:
- Invite people to submit ideas for names
- Get them to vote for the best name from a shortlist of suggestions
Designing your company intranet
Strong intranet design is already baked into pre-built platforms like Workvivo.
You’re investing in designs and templates that are intuitive and created with a strong user experience in mind.
These templates cover everything:
✅ Your Intranet homepage
✅ Engaging news items
✅ Layouts of different pages
✅ Optimized for mobile devices
✅ Fully configurable to your brand / needs
It’s worth noting: Our designs have been rigorously tried, tested, and optimized with existing users, we continue to improve them because design it’s crucial for intranet adoption.
How to set up a company intranet
Setting up pre-built company intranet software is painless, the platform and technology provider (e.g. Workvivo) do most of the heavy lifting for you.
Leave the installation and setup to us so your team can focus on content, change management and driving adoption.
Launching an intranet with Workvivo is a guided effort, we follow clear steps and phases which have been tested and refined with multiple organizations.
We’re here to help you every step of the way to ensure the process is straightforward, pain-free and quick!
Above all, you have control over the whole thing, it’ll be planned and launched just the way you want. You control the intranet software, not the other way round!
If there are any technical issues, our experts work with you to swiftly overcome them.
Our customer success team is also on hand to provide advice on launch communications and activities.
Workvivo is very easy to administer, too. Our administration console is designed to allow you to manage every aspect of Workvivo in one place from configuration to moderation.
You don’t need to go through the pain of installing an old, traditional intranet. Launching one with Workvivo will be a breath of fresh air, just like using the platform itself!
Managing your intranet after launch
Intranets do need some aftercare!
They’re not sustainable in the medium-long term otherwise. The following pattern is all too common…
❌ Adoption plateaus. Then starts to fade
❌ Because there are fewer visitors, content goes out of date
❌ The intranet does not evolve with employee expectations and organizational needs
❌ People turn to other communication channels, such as email or Shadow IT
❌ The intranet is no longer trusted or regarded as valuable. So it eventually fails.
To avoid this situation, you need people to:
- Ensure content is up-to-date
- Keep on driving engagement with fresh content, campaigns and activities
- Continue adding new features to meet employee expectations and needs
Who should manage your intranet?
Managing an intranet is a collective effort.
Social Intranets like Workvivo give everyone the power to contribute and publish content.
But you still need people to coordinate the effort from the center.
There are three groups, the table below breaks down their potential responsibilities…
That fact alone almost guarantees adoption. Employees get hooked and want to keep returning for the latest news and updates, this makes your intranet sustainable and manageable in the long run. Workvivo drives culture amplification and employee engagement through interesting and lively topics, campaigns and interaction.
Creating a modern company intranet that your employees love
Static, dull, traditional intranets with no visitors or value are dead. Those are now a relic of the past!
Your organization deserves a modern, social intranet, one your employees will love where they share ideas, collaborate and bring your workplace to life, together.
Intranets like this are still relevant and more important than ever because of the remote working trend.
The best way to “create” a new intranet is to choose a pre-built platform, like Workvivo which comes packed with all the features you need, great design, and a mobile-first approach.
The set-up and launch process is straightforward too.
So, let’s transform your workplace together!