Inside AMC Theatres: New Ways to Engage 30,000+ Employees
Barbara Booras
Senior Customer Community Manager at Workvivo
Adam Murphy
HR Tech & People Analytics at AMC Theatres
Abby McMullen
Manager of Inclusive Communications at AMC Theatres
Registration
2025-07-29
16:00
July 29th, 11am EST / 4pm ISt
In HR and Struggling to Engage Employees?
AMC Theatres figured it out. And it’s anything but boring.
Learn how AMC Theatres (the world's largest movie theatre chain) engages 30,000+ employees across multiple locations, time zones, and shifts.
In this exclusive Comms Show interview, Adam Murphy, Director, People Analytics & Systems (AMC Theatres), Abby McMullen, Manager of Inclusive Communications (AMC Theatres), and Barbara Booras, Snr Customer Community Manager go behind the scenes of AMC All Access – the internal comms engine helping thousands of employees stay connected, inspired, and engaged (with a little movie magic along the way).
Learn how AMC transformed its internal comms from top-down announcements to a thriving, people-powered community with engagement rates most companies only dream of.
You’ll learn:
- How AMC decentralizes internal comms – empowering employees to own the conversation
- The role of creativity, contests, and crowdsourced content
- Real-world examples you can try at your organization (from movie-themed competitions to window art for major releases)
- How to create open, self-sufficient comms without micro-managing the message
AMC’s approach isn’t theory; it’s a proven playbook for frontline connection and culture amplification.
If you’re HR leader or internal comms pro tired of chasing engagement, drowning in updates, or wondering how to make your company feel smaller – this session is for you.
You won't want to miss this. Trust us.
Register now!
Barbara Booras
Senior Customer Community Manager at Workvivo
Barbara Booras is a Customer Community Manager at Workvivo. Specializing in Expert Services within Customer Experience, Barbara collaborates with key strategic customers with a global audience on optimizing their Workvivo experience. She spent 6+ years in New York City leading internal communications and transforming company culture at DIVINA in her role as the first Culture & Community Manager. Barbara is a self-described workplace culture nerd, obsessed with elevating the employee experience.
Now based in Boston, Barbara enjoys freelance food writing, boxing, distance running, and world travel. Barbara is a 4x marathoner currently working on completing the Abbott World Marathon Majors. Barbara has an educational background in hospitality and tourism and approaches EX with a high-touch, hospitality mindset.
Adam Murphy
HR Tech & People Analytics at AMC Theatres
Adam serves as HR Tech & People Analytics Manager at AMC Theatres. Adam plays a critical role in shaping the employee experience—overseeing acquisition, analytics, and HR systems—to support talent engagement and retention across AMC’s network .
Abby McMullen
Manager of Inclusive Communications at AMC Theatres
Abby is the Manager of Inclusive Communications at AMC Theatres, bringing over nine years of expertise spanning internal comms, tech implementation, social media, and analytics.
Over the past three years, she's been instrumental in amplifying frontline voices—streamlining internal communication touchpoints, launching the AMC All Access platform, activating leadership, and building a culture of “Belonging For All” across more than 1,000 theatres and 30,000 employees.