Comms Measurement
Your comms are working. You just can't prove it yet...
Find out why 92% of IC teams struggle to demonstrate ROI... and what the ones who get it right are doing differently.
- Why the metrics you're tracking aren't the ones leadership cares about
- How to connect comms activity to business outcomes execs actually notice
- A practical framework for turning engagement data into boardroom credibility
The impact of your comms is there. The proof isn't
%
Of IC professionals struggle to demonstrate the ROI of internal comms to leadership
%
Say their metrics don't resonate with leadership, making it the biggest barrier to reporting impact work
Measuring What Matters: A Leadership Strategy for Internal Comms
Most IC teams know their work is making a difference. The harder part is proving it. Watch this session to see how leading comms teams are linking their IC strategy to business outcomes, choosing metrics that resonate with leadership, and building the reporting confidence to back it up.
MEASURE WHAT LANDS
Know what's working before leadership asks
Most IC teams are measuring activity, not impact. Workvivo gives you real-time visibility into how employees are engaging with your content, so you can see what's landing, what's being ignored, and where to focus next.
- Real-time analytics across every channel and content type
- Sentiment data that goes beyond open rates and click-throughs
- Segment by team, location, or workforce type to spot engagement gaps early
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