Inside AMC Theatres: People, Popcorn, and the Power of Creative Comms
Barbara Booras
Senior Customer Community Manager at Workvivo
Adam Murphy
HR Tech & People Analytics at AMC Theatres
Abby McMullen
Manager of Inclusive Communications at AMC Theatres
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July 29th, 4pm GMT / 11am EST
Struggling to Engage Frontline Employees?
Inside AMC Theatres: People, Popcorn, and the Power of Creative Comms
How AMC Theatres (the world's largest movie theatre chain) Engages 30,000+ employees – One Story, Multiple Locations and One Post at a Time.
When your teams are spread across theatres, time zones, and shifts, how do you build a culture with a strong sense of belonging?
AMC Theatres figured it out. And it’s anything but boring.
In this exclusive Comms Show interview, Adam Murphy, Director, People Analytics & Systems (AMC Theatres), Abby McMullen, Manager of Inclusive Communications (AMC Theatres), and Barbara Booras, Snr Customer Community Manager go behind the scenes of AMC All Access – the internal comms engine helping thousands of employees stay connected, inspired, and engaged (with a little movie magic along the way).
You'll learn how AMC transformed its internal comms from top-down announcements to a thriving, people-powered community with engagement rates most companies only dream of.
You’ll learn:
- How AMC decentralizes internal comms – empowering employees to own the conversation with grassroots engagement
- The role of creativity, contests, and crowdsourced content in building a sense of belonging
- Real-world examples you can try at your organization (from movie-themed competitions to window art for major releases)
- How to create open, self-sufficient comms without micro-managing the message
If you’re an internal comms or HR leader tired of chasing engagement, drowning in top-down messaging, or wondering how to make your company feel smaller (even as it grows bigger) – this session is for you.
AMC’s approach isn’t theory, it’s a proven playbook for frontline connection, culture amplification, and bottom-up storytelling that scales.
You won't want to miss this. Trust us.
Register now!
Barbara Booras
Senior Customer Community Manager at Workvivo
Barbara Booras is a Customer Community Manager at Workvivo. Specializing in Expert Services within Customer Experience, Barbara collaborates with key strategic customers with a global audience on optimizing their Workvivo experience. She spent 6+ years in New York City leading internal communications and transforming company culture at DIVINA in her role as the first Culture & Community Manager. Barbara is a self-described workplace culture nerd, obsessed with elevating the employee experience.
Now based in Boston, Barbara enjoys freelance food writing, boxing, distance running, and world travel. Barbara is a 4x marathoner currently working on completing the Abbott World Marathon Majors. Barbara has an educational background in hospitality and tourism and approaches EX with a high-touch, hospitality mindset.
Adam Murphy
HR Tech & People Analytics at AMC Theatres
Adam serves as HR Tech & People Analytics Manager at AMC Theatres. Adam plays a critical role in shaping the employee experience—overseeing acquisition, analytics, and HR systems—to support talent engagement and retention across AMC’s network .
Abby McMullen
Manager of Inclusive Communications at AMC Theatres
Abby is the Manager of Inclusive Communications at AMC Theatres, bringing over nine years of expertise spanning internal comms, tech implementation, social media, and analytics.
Over the past three years, she's been instrumental in amplifying frontline voices—streamlining internal communication touchpoints, launching the AMC All Access platform, activating leadership, and building a culture of “Belonging For All” across more than 1,000 theatres and 30,000 employees.