Comunicações internas com a linha de frente – o guia definitivo para 2024

The lifeblood of your organization – the people you couldn’t live without – is your frontline staff. Without them on the ground, interacting with customers, and promoting your brand values, you wouldn’t have a business at all. 

But because they’re out there making things happen, it’s not always easy to reach them in conventional ways – they might not have a company email address or a work computer. 

Keeping every individual in the loop is critical for any number of reasons: improving their employee experience, enabling crisis communications, and celebrating company-wide achievements, for example. 

Este guia é o manual definitivo para ajudar você a entender como se comunicar com a equipe da linha de frente. Vamos mostrar por que é tão importante investir tempo e dinheiro e como fazer isso da maneira certa.

Here’s what we’ll cover:

• Internal communications – what is it?
• Why is internal communications so important?
• The challenges of internal comms for frontline staff
• How to nail your frontline internal comms strategy
• The must-haves of internal comms for frontline workers

And so much more! 

No matter if you are an employee, a HR manager, Chief People Officer or CEO – you’ll find something valuable here.