Announcing the Ultimate Guide to Frontline Internal Comms

Employees in the field or factory are often harder to reach, but engaging them could have a big effect on your business. That’s why we’ve launched our Ultimate Guide to Frontline Internal Comms.

With such factors as physical distance, outdated technology, and diverse shift environments at play in frontline work, there’s no one-size-fits-all solution to communicating with this cohort. But with a bit of guidance and by asking the right questions, you can set yourself up for success. 

Why do Frontline Internal Comms matter?

Frontline workers feel left out. They power daily operations across a range of industries, from hospitality to healthcare, but almost half (as evidenced by our Frontline Gap Report) aren’t getting communications that relate to their tasks. 

Furthermore, our report reveals that 42% of them believe leadership fails to communicate effectively and 69% want greater transparency around how leadership makes decisions.

The proof is in the numbers: most internal communication strategies don’t extend to frontline employees. Leaders need to be far more intentional about turning things around, taking the unique experiences of these workers into account. Reading the Ultimate Guide to Frontline Internal Communications is a great first step.

What’s inside? 

The Ultimate Guide to Frontline Internal Communication will delve into:

• Why internal comms are so critical in today’s workplace: In a dispersed digital world, focusing on tailored and thoughtful communication has never been more important. Without a considered IC strategy, employees miss essential policy updates and critical information, but also the chance to engage with your company values and their colleagues.
• The challenges of internal comms for frontline employees: To truly nail your IC strategy for your frontline teams, you need to understand their unique needs. Distance, work style, and the technology they have at their disposal each play a key part.
• Ways to connect with your frontline workers through your internal comms strategy: We bring you through seven key steps towards nailing your process. From how to effectively seek and listen to feedback to employing polls and surveys, this practical advice will set you firmly on the right track.
• Must-haves of internal comms for frontline workers: Even the best approach won’t go far without the right platform behind it. To truly bring people together, you need a system designed to connect teams, roles, locations, and devices. This guide tells you what you need to know before investing.

Get your copy!

If you’re struggling to reach your field workers with critical updates, praise and recognition, and company messaging – and trust us, most organizations are – this guide is for you.

Leaders across people management, HR, internal communication, and more can use this expert resource to build more inclusive workplaces, no matter their size or industry.  

Download your copy now!