Stop Ghosting Your Employees: The New Guide to Personalization in IC

In an era of hyper-targeted marketing and social algorithms, employee expectations have shifted. Standard, catch-all internal messaging is no longer hitting the mark. Between news alerts, email overload, and endless app notifications, employees are becoming overwhelmed and switching off entirely.

When content feels irrelevant, it leads directly to disengagement. Currently, less than one in four employees are truly “engaged at work,” a gap that costs the global economy billions in lost productivity.

The solution? Personalization as a baseline. 

Our new resource, Workvivo’s Guide to Personalization in Internal Communication, explains why targeted content is no longer a “nice-to-have” – it's the new baseline. 

Personalization ensures that messaging resonates effectively, resulting in increased commitment and engagement.

This guide helps you move beyond simply inserting an employee’s first name into an email. Instead, it provides a roadmap for delivering a “Netflix-style” adaptive digital experience that feels interesting, useful, and relevant to every member of your team.

What you’ll find inside

The guide dives into the practical foundations and strategic pillars required to level up your internal communications. You can expect to find:

• The segmentation playbook: Practical examples of how to effectively segment your internal audience by job type, location, generation, and leadership level.
• The three pillars of personalization: A deep dive into structuring your strategy around channels, audience, and content.
• The role of AI and data: How to use modern workplace technology and HR data to automate milestones, track sentiment analysis, and scale your efforts.
• A six-step delivery framework: A step-by-step implementation guide spanning from your initial channel audit to continuous optimization.
• An interactive checklist: A foundational checklist to ensure your tools, data access, and audience insights are ready for launch. 

Deliver impact, not just information

Effective personalization starts with the right tools, access to data, and a deep understanding of your audience. Use our new guide to stop broadcasting and start connecting.