Ready to Build an Inclusive Company Culture? Introducing the Manager’s Guide to Frontline Engagement

Your frontline employees make your company’s promises a reality every single day. But our Frontline Gap report revealed a sobering truth:

• 56% of frontline workers don’t know their company’s mission or values.
• 63% of those who do still feel disconnected from them.

This disconnect isn’t just a communications issue, it’s a cultural one. That’s why we created Building an Inclusive Company Culture, a practical, step-by-step guide designed to help leaders and managers bring inclusion, belonging, and engagement to every part of the workforce.

What you’ll find inside

The guide breaks down what’s driving the frontline culture gap and how organizations can bridge it through intentional leadership, communication, and inclusion practices. You’ll discover:

• How to assess your culture gap: Use diagnostic tools and culture audits to understand how your frontline workers experience your company culture versus your corporate teams.
• Daily practices for inclusion: Learn how to create visibility for frontline contributions, design inclusive meeting practices, and ensure your company-wide initiatives truly reach everyone.
• How to adapt culture programs for frontline realities: Move beyond one-size-fits-all approaches and tailor initiatives around shift work, physical distance, and technology access.
• Building two-way feedback loops: Find out how to create safe, transparent channels where frontline workers can share feedback – and how to show you’re acting on it.
• Career development for non-desk workers: Understand the barriers to advancement and how to build accessible, meaningful growth opportunities that don’t force employees into desk jobs to progress.

Why inclusion on the frontline matters

In many organizations, “culture” stops at headquarters. But as our guide makes clear, true inclusion means ensuring every employee feels seen, supported, and part of the bigger picture.

When 61% of frontline employees say they feel more connected to their teammates than to their company, that signals a powerful (and risky) shift. Microcultures on the frontline can be sources of strength, but they can also fragment your organization if they replace, rather than reinforce, your broader company culture.

By addressing the frontline experience directly, leaders can strengthen loyalty, improve retention, and create a workplace where all employees – not just some – can thrive.

A new kind of leadership

This guide doesn’t just talk about inclusion; it shows you how to build it into the fabric of everyday work. From implementing inclusive meeting practices to using technology that connects every employee, it provides actionable steps to help you transform culture into something everyone can experience.

Because inclusion isn’t a campaign, it’s a commitment.

📘 Download your copy of Building an Inclusive Company Culture to start closing the frontline gap and building a culture that works for everyone.