Industry Spotlight: Putting People First in Logistics

In an industry defined by movement, logistics leaders are discovering that their greatest challenge isn’t just keeping goods flowing – it’s keeping people engaged.

That’s the focus of our new guide, Culture Shift: Putting People First in Logistics, which explores how building a strong, people-centered culture can solve some of the industry’s most pressing challenges. In it, you'll find a clear roadmap – the 4-Point Logistics Solution – for creating a culture of service excellence that drives retention, engagement, and long-term success.

The challenges facing logistics today

From global supply chain disruptions to the growing talent shortage, the logistics sector is under immense pressure to deliver faster, smarter, and more sustainably. But amid automation, AI, and operational complexity, one truth stands out: it’s people, not processes, who keep the world moving.

Some of the biggest challenges facing logistics companies today include: 

• Talent shortage: The sector is facing a widening skills gap and an aging workforce.
• Negative perceptions: Long hours, low pay, and limited career progression have contributed to the industry’s poor reputation. Turnover rates are staggering – averaging 49%, and reaching as high as 90% in trucking.
• High stress and apathy: According to recent data, 71% of logistics workers report work-related stress, and many feel undervalued or disconnected from their organizations.
• Supply chain fragility and rising consumer demands: External pressures continue to disrupt supply chains. At the same time, customers expect faster, more reliable deliveries than ever before – increasing the strain on already stretched teams.

The 4-Point Logistics Solution: Creating a culture of service excellence

Our guide proposes a practical, people-first strategy to address these challenges. It’s not about replacing people with technology – it’s about using technology to support, empower, and connect them.

1. Modernize your tech stack

Digital tools can transform operations, but their impact is greatest when they also enhance the employee experience. Automation and smarter systems can reduce repetitive tasks, streamline communication, and show employees that the company is investing in their future. 

2. Instill a sense of purpose

Every delivery, shipment, and route supports the global economy – and employees should feel that impact. Our guide urges leaders to connect their teams to a shared mission, reminding them that logistics keeps the world running. Recognizing that contribution builds loyalty, pride, and motivation across all levels of the workforce.

3. Prioritize employee growth

A sustainable workforce is one that grows from within. Investing in upskilling, education programs, and mentorship helps employees develop new skills and see a future in logistics. Promoting internally not only fills leadership gaps but also demonstrates that commitment and hard work are rewarded.

4. Create a supportive environment

High stress doesn’t have to be the norm. Visibility from leadership, adequate staffing, and recognition programs all play a key role in creating a healthier, more motivated workforce.

The takeaway: People move logistics forward

As the logistics industry continues to evolve, success will depend on how well organizations invest in their people. By fostering a culture of connection, recognition, and growth, companies can strengthen both their workforce and their bottom line.

Putting People First in Logistics is here to help organizations transform the employee experience and build a culture that truly delivers.

Download the full guide today to discover how your organization can create a stronger, more resilient future – powered by its people.