Learn from 5,000+ comms leaders on exec buy-in, engagement, and the ROI puzzle.
How Welcome Break Fuels Engagement for 6,000+ Employees
Barbara Booras
Senior Customer Community Manager at Workvivo
Nicola Marshall
People Director, Welcome Break
Leo Morgan
Internal Communications and Inclusion Manager
Registration
2025-10-28
11:00
October 28th, 11am EST / 3pm GMT
Inside Welcome Break: Comms Fuelling Engagement for 6,000+ Employees
When 80% of your workforce is on the frontline, creating a sense of connection and belonging isn’t just nice to have — it’s essential.
Welcome Break cracked the code. With a 90% adoption rate and campaigns that spark thousands of reactions.
Their comms strategy is built around accessibility, creativity, and empowering employees to lead the conversation.
You’ll hear from:
- Nicola Marshall, People Director at Welcome Break
- Leo Morgan, Internal Communications and Inclusion Manager at Welcome Break
- Barbara Booras, Sr. Customer Community Manager at Workvivo
In this exclusive Comms Show episode, we're going behind the scenes at Welcome Break to unravel how they are achieving world-class results with their employee communication strategy. From unlocking mobile-first engagement to creating moments that make employees feel seen, supported, and celebrated.
You’ll learn:
- How Welcome Break built a 90% adoption rate across a mostly frontline workforce
- Proven strategies for engaging employees with creative comms that drive world-class activations
- Real comms examples you can steal to use at your organization
- How employee-led campaigns like 'Service Fest' drive incredible results (400+ UGC posts, 275k impressions, 6,000 reactions, 1,100 comments)
- How to meet Gen Z where they are — on mobile, in the flow of their work
If you’re an Internal Comms or HR leader trying to connect with a dispersed and busy workforce, this session is your playbook for engagement that actually sticks.
You won’t want to miss this.
Register now!
Barbara Booras
Senior Customer Community Manager at Workvivo
Barbara Booras is a Customer Community Manager at Workvivo. Specializing in Expert Services within Customer Experience, Barbara collaborates with key strategic customers with a global audience on optimizing their Workvivo experience. She spent 6+ years in New York City leading internal communications and transforming company culture at DIVINA in her role as the first Culture & Community Manager. Barbara is a self-described workplace culture nerd, obsessed with elevating the employee experience.
Now based in Boston, Barbara enjoys freelance food writing, boxing, distance running, and world travel. Barbara is a 4x marathoner currently working on completing the Abbott World Marathon Majors. Barbara has an educational background in hospitality and tourism and approaches EX with a high-touch, hospitality mindset.
Nicola Marshall
People Director, Welcome Break
Nicola is Welcome Break’s People Director, accountable for the full employee life-cycle for over 6,000 Team Members, from attraction, recruitment and selection, through their on-boarding and learning journey, career progression, employee relations and engagement and off-boarding when the time is right.
She leads a People Team of 15, with an additional Brand Excellence Team of 11 who are responsible for ensuring our Teams are well-equipped and capable to fulfil their roles within our Brand partners.
As part of the Senior Leadership Team, she play an integral part in the leadership of the Welcome Break business and the direction of travel, with a particular focus on the culture of the business and the engagement of our Team of 6,000+
Leo Morgan
Internal Communications and Inclusion Manager
Leo Morgan is an Internal Communications and Inclusion Manager at Welcome Break, specializing in strategic communications across large, distributed workforces.
Leo brings expertise in engaging frontline and mobile teams, aligning messaging to business goals, and driving cultural connection through comms initiatives.