How FranceTV Publicité connected 90% of its teams in 3 weeks
From a record-speed rollout to 90% adoption, see how FranceTV Publicité used Workvivo to unite 300 employees during a headquarters move.
90%
adoption reached within three weeks of launch
300
employees connected across Paris, regional hubs, and overseas teams
1 month
deployment completed with Cloudity’s support during the headquarters move
What happens when a company moves into a new headquarters and decides to upgrade its internal communications at the same time?
FranceTV Publicité’s relocation from Boulogne-Billancourt to Paris created a natural reset point. The physical transition brought every routine into question, and it exposed how much FranceTV Publicité relied on strong internal comms to keep its 300 employees aligned and its culture alive.
Before Workvivo, information was spread across Paris, regional offices, and overseas teams, which affected how engaged people felt with the organization. As the move got closer, the disconnect grew, making it the perfect moment to introduce one shared digital space.
The launch was intentionally tied to the moving day, so the transition to the new headquarters and the shift into a new digital environment would begin at the same time. This moment called for a platform that could keep pace with the transition and bring every location into the same conversation.
“We launched it on the day we moved from Boulogne-Billancourt to Paris, to maintain and strengthen that essential connection between our internal teams, regardless of their location.” – Valérie Blondeau, FranceTV Publicité’s Director of Communications and External Relations.
People
300
Industry
Media & Entertainment
Location
EMEA
Category
SMB
This platform is so much more than just a communication tool; it’s a true corporate social network designed to strengthen our sense of belonging and company culture
Valérie Blondeau
FranceTV Publicité’s Director of Communications and External Relations
The Spark
Choosing Workvivo marked the point where FranceTV Publicité reshaped how its teams connected. The company wanted an internal space that felt as intuitive as the public social platforms everyone already uses, and the Workvivo interface matched that ambition.
Cloudity, an international digital consultancy, supported the rollout with a methodical, high-velocity approach. They prepared the platform, migrated users and content, trained employees, built tailored tutorials, and monitored engagement every step of the way.
“Our teams worked hard to meet this strong client request,” says Alexandra Fouquet, Digital Workplace Manager at Cloudity, referring to the one-month deadline. Both teams aligned the launch with the move to the new headquarters, so employees could have a new digital home on the same day they entered a new physical one.
Once live, employees began exploring the platform, and engagement grew in the weeks that followed. Photos and video posts turned daily activity into shared stories across locations. Plus, live content enabled real-time communication that felt closer and more inclusive than previous channels.
These features made culture tangible, and adoption accelerated because employees could contribute in ways that worked for them.
“Our production department uses it [Workvivo] frequently to reveal behind-the-scenes content during filming. This cross-functional sharing helps break down silos between departments.” Anne-France Karnbauer, FranceTV Publicité’s Deputy Director of Internal Communications.
The Wins
- 90% adoption reached within three weeks
- 150 posts published in the first month
- 2x comment activity compared to posts
- 1-month deployment completed for 300 employees
With Cloudity’s help, Workvivo’s adoption was fast. Employees quickly explored the space and filled it with updates.
As more people contributed, updates from shoots, team achievements, and daily moments traveled across every location. Posts sparked conversations, and colleagues paid closer attention to one another’s work.
Beyond the numbers, the greatest outcome was the sense of stepping into a fresh home for all internal communications – a hub where culture is present every day and where people can shape the company’s narrative together.
“Workvivo is the preferred platform for all employees to express themselves, whether it’s for top-down communication from our management, or highlighting achievements by the teams themselves.” – Anne-France Karnbauer, FranceTV Publicité’s Deputy Director of Internal Communications.
The Ripple Effect
Now, Workvivo is the source for all conversations that build and reinforce the organization’s culture. Teams use it as a natural part of their day, and the platform gives them one place to see what’s happening company-wide without relying on scattered channels.
While the company intends to bring the last group of employees on board, leadership also plans to expand how they use Workvivo by adding more structured, intranet-style content.
This next step turns the platform into a long-term hub for information, alignment, and daily interactions across FranceTV Publicité.