Frontline Internal Communications: The Ultimate Guide

Your CEO and senior leadership team set the direction of the business. Your talent team brings in the people who make progress possible. And your marketing and comms craft the message and influence how the world sees you.

But the real lifeblood of your organization – the people you couldn’t live without – is your frontline staff. Without them on the ground, interacting with customers and promoting your brand values, you wouldn’t have a business at all.

Without a clear, intentional communications plan, you have no way of finding the answers to any of these questions – or of disseminating your overall mission, core strategy, and values to the people who find it hardest to hear about them.

Plus, frontline workers understand your business at a granular, day-to-day level. If you ignore their voices and don’t actively seek their feedback, you’re missing out on valuable insights that could drive real growth.

So, ask yourself: How much do you know about your frontline staff?

Are they engaged at work? Fulfilled? Do they have ideas that could improve how your company operates? (Spoiler alert: yes, they do.)

Employees in the field or the factory are often harder to reach, but engaging them could have a big effect on your business. Check out our guide for everything you need to start nailing your internal comms for frontline workers.