Reaching Frontline Staff
Your message went out to everyone. But did it reach everyone?
Find out how people leaders are building engagement strategies that actually work for frontline and deskless workers.
- Why standard comms channels consistently fail to connect with frontline employees
- How to identify the specific engagement gaps affecting your deskless workforce
- A practical four-step framework for building a frontline engagement strategy that sticks
Frontline employees aren't hard to reach. They're just being reached the wrong way.
%
Of frontline workers say the communications they receive don't relate to their daily tasks
%
Of frontline workers believe leadership fail to communicate with them effectively
Inside Ryanair: How to Make Frontline Comms Land
Reaching frontline employees at scale isn't a communication challenge. It's a strategic one. Ryanair's Internal Communications Manager James O'Connor and award-winning consultant Joanna Parsons share what it actually takes to make comms land with deskless teams, including:
- Why standard channels consistently fail to reach frontline employees
- How Ryanair builds comms strategies that work across shifts, locations and roles
- What IC leaders can take away to close the gap between sending and receiving
Reach Every Employee
One central hub, instead of five disconnected channels
Email, noticeboards, group chats. Frontline employees are often reached through whatever's convenient, not what actually works. Workvivo brings communication into one mobile-first hub built for people who don't sit at a desk.
- A single source of truth, instead of scattered updates across multiple channels
- Push notifications that deliver time-sensitive updates directly, without waiting to be found
- A mobile app frontline employees can access from their own phone, no company device needed
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