Workvivo's Guide to Personalization in Internal Communication

Targeted content is no longer a "nice-to-have" – it's the new baseline. 

Personalization ensures that messaging resonates effectively, resulting in increased commitment and engagement.

This guide helps you move beyond simply inserting an employee's first name into an email. Instead, it provides a roadmap for delivering a "Netflix-style" adaptive digital experience that feels interesting, useful, and relevant to every member of your team.

You can expect to find:

• The segmentation playbook: Practical examples of how to effectively segment your internal audience by job type, location, generation, and leadership level.
• The three pillars of personalization: A deep dive into structuring your strategy around channels, audience, and content.
• The role of AI and data: How to use modern workplace technology and HR data to automate milestones, track sentiment analysis, and scale your efforts.
• A six-step delivery framework: A step-by-step implementation guide spanning from your initial channel audit to continuous optimization.
• An interactive checklist: A foundational checklist to ensure your tools, data access, and audience insights are ready for launch.