Building an Inclusive Company Culture: A Manager’s Guide to Frontline Engagement

Your frontline workers are the heartbeat of your organization.

They’re the ones interacting with customers, operating equipment, and making your company’s promises a reality every single day.

However, our Frontline Gap report found that over half of them don’t know your company’s mission and nearly two-thirds of those who do still feel disconnected from your values. 

And frontline employees build stronger bonds with their teammates than with your organization, creating powerful microcultures that could either amplify your success or undermine it entirely.

The frontline culture gap impacts the way frontline workers view their relationship to their employer and their work culture – and the divide shows up in different ways that can exacerbate other common frontline challenges and level up the difficulty for leadership.

Addressing this culture gap is a strategic imperative that shapes everything from retention to performance to your bottom line. The good news?

You have the power to change it – and this guide will show you exactly how. Download it to learn more about the root causes of the divide, from physical distances to digital tools that don’t consider the realities of the frontline experience, as well as factors like the microculture phenomenon. 

It’ll also show you how to assess your organization’s culture gap – and take you through daily practices to close it with a bonus implementation roadmap.