Frontline Internal Communications – The Ultimate Guide For 2024

16 Nov 2023

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Lisa Ardill

Content Editor at Workvivo

The lifeblood of your organization – the people you couldn’t live without – is your frontline staff. Without them on the ground, interacting with customers, and promoting your brand values, you wouldn’t have a business at all. 

But because they’re out there making things happen, it’s not always easy to reach them in conventional ways – they might not have a company email address or a work computer. 

Keeping every individual in the loop is critical for any number of reasons: improving their employee experience, enabling crisis communications, and celebrating company-wide achievements, for example. 

In this guide – the ultimate handbook to help you understand communicating with your frontline staff – we’ll show you why it’s so important to invest your time and money in, and how to get it right.

Here’s what we’ll cover:

  • Internal communications – what is it?
  • Why is internal communications so important?
  • The challenges of internal comms for frontline staff
  • How to nail your frontline internal comms strategy
  • The must-haves of internal comms for frontline workers

And so much more! 

No matter if you are an employee, a HR manager, Chief People Officer or CEO – you’ll find something valuable here.