Inside Flight Centre: Scaling Culture to 20,000 Employees Through Comms
Joanna Parsons
External Contributor - Award-winning Communications Consultant
Cassandra Thurston
Global Corporate Communications Leader for Flight Centre
Natalie Savkoski
Regional Head of Customer Experience, APAC
Registration
2025-07-23
09:00
July 23rd, 9am AEST / 7am AWST
The Comms Engine Powering 20,000+ Employees
A blueprint for communications professionals navigating growth, change, and message overload.
If you’ve ever wondered, “How do we keep everyone aligned when everything’s moving?” — this is the masterclass you’ve been waiting for.
In this session, we’re pulling back the curtain on how Flight Centre’s internal comms fuels trust, culture, and clarity - even through rapid growth and nonstop change.
Learn from Joanna Parsons, Cassandra Thurston (Global Comms Manager), and Natalie Savkoski (Workvivo) as they unpack the playbook that keeps Flight Centre teams from HQ to the frontline informed, engaged, and grounded — no matter the timezone or turbulence.
Expect to learn:
How Flight Centre scaled its culture through communications
What it takes to earn - and keep - trust during organizational change
How to create messages that resonate from HQ to the frontline
An example-led playbook to help you create a world-class internal communications strategy
Created for Communicators dealing with message overload, alignment struggles, culture ownership, and organizational changes.
You won't want to miss this one. Trust us.
Register now!
Joanna Parsons
External Contributor - Award-winning Communications Consultant
Joanna Parsons is an award winning communications consultant and Founder and Director of The Curious Route.
She helps organisations create effective systems of internal communication through training, coaching, and consulting. Her curiosity-first approach emphasises listening, questioning and observing to identify solutions and create results.
Cassandra Thurston
Global Corporate Communications Leader for Flight Centre
Global communications professional with 22 years of experience working for international leaders in travel, retail, resources and horticulture.
Natalie Savkoski
Regional Head of Customer Experience, APAC
Natalie is a recognised leader in employee engagement and strategic communication, with over 15 years of experience helping organizations create meaningful connections with their workforce.
As Head of Customer Experience - APAC at Workvivo, Natalie plays a pivotal role in aligning her expertise with Workvivo’s mission to elevate employee engagement and foster vibrant workplace cultures. She is dedicated to empowering organizations to connect, communicate, and inspire their people through innovative technology and purpose-driven strategies.
Throughout her career, Natalie has partnered with hundreds of large-scale organizations, spanning industries and workforce types, to design and implement impactful communication and engagement programs. She specializes in crafting strategies that bridge the gap between leadership and employees, ensuring communication is effective, inclusive, and drives meaningful action.
Previously, Natalie held key leadership roles at Reward Gateway, where she delivered award-winning engagement programs and developed forward-thinking solutions to enhance employee experiences.