Internal Comms for Automotive – The Ultimate Guide

16 Nov 2023

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The automotive industry is facing unprecedented change. Over the next 10 years, new technologies, regulations, and consumer preferences will mean that many companies are forced to adapt their products and business models.

These companies are also facing increased competition from relatively new kids on the block like Tesla, NIO, and other electric-vehicle (EV) startups. According to Forbes, the global number of auto tech start-ups almost trebled between 2015 and 2020.

At the same time, the automotive industry is facing the effects of the Great Resignation and the resulting war for talent. In one survey from this year, 62.4% of automotive employers agreed that it’s more difficult to recruit skilled staff now than before the pandemic.

In this guide – the ultimate handbook to help you understand communicating with your automotive staff – we’ll show you why it’s so important to invest your time and money in, and how to get it right.

Here’s what we’ll cover:

  • Internal communications – what is it?
  • Why is internal communications so important?
  • The challenges of internal comms for automotive staff
  • How to nail your automotive internal comms strategy
  • The must-haves of internal comms for automotive workers

And so much more!

No matter if you are an employee, a HR manager, Chief People Officer or CEO – you’ll find something valuable here.