Meet the frontline workers behind some of America’s most people-first cultures

The Frontline Road Trip
live session

Measuring What Matters: A Leadership Strategy for Internal Comms

Joanna Parsons

Award-winning Communications Consultant

Jazz Hanley

Partner Lead APJ at Workvivo

Idris Mustafovski

Head of People and Culture at Bounce Inc

Megan Ford

Training and Communications Coordinator at Fishbowl

Registration
calendar

2026-03-18

clock

11:00

Speakers:

Joanna Parsons

Award-winning Communications Consultant

Jazz Hanley

Partner Lead APJ at Workvivo

Idris Mustafovski

Head of People and Culture at Bounce Inc

Megan Ford

Training and Communications Coordinator at Fishbowl

March 18th, 11am AEDT / 1pm NZDT

Ready to prove the ROI of your internal comms strategy?

Join us for a high-impact ANZ session designed for communicators who are ready to move beyond reporting engagement — and start demonstrating real business value.

Internal comms is evolving.

Leadership expectations are rising. Budgets are tightening. 

And “great engagement rates” are no longer enough.

So how do you measure what truly matters?

How do you prove ROI in a way that resonates with executives?

That’s exactly what this session is about.

Who’s joining us?

  • Joanna Parsons- Internal Comms Consultant
  • Idris Mustafovski- Head of People & Culture, Bounce Inc
  • Megan Ford- Training and Communications Coordinator, Fishbowl
  • Jazz Hanley, Partner Lead, Workvivo

Together, they’ll explore how modern IC teams are aligning with leadership priorities and positioning themselves as strategic partners — not just content producers.

Why Attend?
You’ll join a community of internal comms and people leaders across the globe to unpack:

  • The metrics and insights that matter most to leadership
  • Real use cases that resonate with executives
  • How to demonstrate value beyond engagement metrics
  • What measuring ROI in internal comms actually looks like in practice

No theory. No vanity metrics. No fluffy dashboards.
Just practical, executive-ready thinking you can apply immediately.

What to Expect:
This session will explore how leading organisations are framing internal comms in business language, connecting communication initiatives to strategic outcomes, and translating engagement data into meaningful leadership insight. 

You'll learn:

  • How to identify the metrics that genuinely matter to senior leadership
  • Practical ways to connect internal comms initiatives to strategic priorities
  • How to frame ROI in language that resonates in the boardroom
  • Real examples of impact that go beyond clicks, views and open rates

Internal comms is strategic.
It’s time to measure it that way!

FREE to attend, but spaces are filling fast.


If you're ready to prove the value of your work — this one’s for you.

Register now and join us!