The Leader's Practical Playbook for Authentic Comms

With AI playing a bigger role in content creation, authenticity is only becoming more important. It's a question we hear from our internal comms community time and again: how they can help company leaders continue to sound human amid the noise. 

Whether you’re addressing a company-wide strategy shift or a difficult team conversation, the principles in this guide will help you communicate with greater confidence and credibility.

What you'll find inside

This guide moves beyond theory to offer practical guidance leaders can use immediately. It’s built for real-world leadership, not ideal conditions.

This isn’t theory or vague inspiration. It’s practical, direct, and refreshingly human. Inside, you’ll learn:

• Why authentic leadership communication matters (and what it costs when you get it wrong).
• The VOICE Framework – five principles that help leaders communicate with trust and impact.
• Scripts that actually work for moments like layoffs, strategy shifts, uncertainty, and mistakes.
• Common pitfalls (including oversharing, hiding behind polish, and waiting for “perfect” conditions).
• Simple rituals and signals to help you measure whether your message really landed.

When leaders communicate authentically, employees are more likely to trust decisions, stay engaged during uncertainty, and align their efforts with organizational goals. Authentic communication strengthens culture, improves execution, and reduces the clutter created by confusion and speculation.