Measuring What Matters in Internal Comms: Insights From 5,000+ IC Leaders

92% of IC teams can’t prove ROI. Discover why, and explore insights from 5,000+ leaders in our new research report.

Steven Buck

Principal People Scientist at Workvivo

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Authors:

Steven Buck

Principal People Scientist at Workvivo

Internal communications has never been more important – yet most IC teams still struggle to prove their impact. Our latest research report, Measuring What Matters in Internal Comms, reveals the scale of this challenge and offers a practical roadmap forward.

Drawing on insights from over 5,000 internal comms professionals worldwide, the report uncovers why 92% of IC teams can’t demonstrate ROI in ways that resonate with leadership. It highlights the barriers – from disconnected tools to metrics that miss the mark – and explores the consequences for budgets, executive buy-in, and employee engagement.

But the findings also point to solutions. Inside, you’ll find benchmarks, best practices, and a strategic action plan to help IC leaders:

Connect comms metrics to business KPIs like retention, engagement, and change adoption
Build measurement frameworks that leadership values
Use data and tools to continuously improve and prove impact

Explore the interactive microsite here or download the full report above to discover how internal comms leaders are thinking about the ROI challenge, and learn how to solve the problem.